I’mAndy.Imakecontentpeopleactuallywatch,andIdesignthesystemsbehindit.

I just graduated from UC San Diego with two degrees, Business Economics and Cognitive Science (Design), so I care about the numbers and the people behind them about equally. I made the Copilot campaign content that won two program-wide awards, helped run social for UCSD University Centers, and worked the alterations counter at UNIQLO, then redesigned the app that team runs on as a COGS 127 project.

What I want next is the spot where marketing and UX meet: getting people to stop scrolling, then figuring out why they got stuck.

Most of my projects needed more than one skill at once: the campus campaign needed tabling as much as reels, and the UNIQLO alterations work needed a capacity model as much as screens. Pick one and see where it shows up.

• Microsoft Copilot Campus CampaignReels, carousels and stories built on one rule: put Copilot inside a normal student day
• TREND InstagramReels and graphics made in TREND’s own black-and-white voice
• University CentersPC Plates: a live food-content calendar I built for the team with Claude Code
• Insta360 Campus CreatorEach video paired with how it was shot: on a wall, worn, or set down with the screen in hand

UCSD Design Co

Marketing Director, Jun 2025 – Jun 2026

TREND Magazine

Marketing & Content Team, Sep 2024 – Jun 2026

“…you’ve got three seconds max to grab attention.”

“…so you can learn about Copilot without feeling like you’re being sold to.”

“Shows a real conversation to prove it’s not just hype.”