Microsoft CopilotI was one of three Copilot ambassadors at UC San Diego. I made the reels, carousels and stories, and I worked the tabling events on campus. My one rule: put Copilot inside a normal student day instead of pitching it at people. By the end of Fall, our team was #1 in the country for impressions and engagement.
My partI made 7 feed posts and 10 Stories, worked 4 tabling events, and sent the program a report on what was working every two weeks.
Views are from Instagram Insights across all seven posts, Aug 2025 to Jun 2026. Downloads come from the program’s tracking (200+ in Fall, 300+ in Spring). The #1 is Fall 2025 only, and it belongs to the whole UC San Diego team, not just me.
Two carousels, five reels and ten stories (13 clips) over two semesters. Here’s what each one was going for and how it actually did. All the numbers are from Instagram Insights, and engagement rate means interactions ÷ reach.
74.6K
Views
23.4K
Total reach
6.7%
Engagement rate
1,565
Interactions
1,329
Profile visits
All 7 posts, Fall 2025 through Spring 2026. Reach is added up post by post, so someone who saw two posts counts twice.
Two ways to look through it. Pick one.
Scroll it the way you would on your phone.
Scroll the feed inside the phone, or open any post full screen. It’s all muted because these were made to work on silent. Tap Mico if you want a number in normal-people terms.
Seven posts, ten stories and four tabling events over two semesters. Sort the posts by whatever you care about, open one to see the idea behind it, then see what the numbers taught me. Every number says whose it is: mine, my school team’s, or the whole program’s.
Pick a metric and the seven posts re-sort. Click a post to see why I made it that way and where it ranks on everything else. Spoiler: the most-watched post and the most-loved post aren’t the same one.
Views — Every play or slide view, repeats included. Average across these 7: 10.7K.
Dashed line = average · gold dot = program award · ↑↓ to move between posts
So what is Copilot?
The most-watched thing I made all year. 31,376 views, almost four times my best reel.
The idea · Moving background, static person
Why it works — Motion stops the scroll. The frozen version of me keeps focus locked. That weird contrast buys a few extra seconds and the infographic lands the message without getting in the way.
Six things I’d do again, each backed by a number you can check up there.
The one I’d read first is the last one.
LESSON 01
Make the scroll itself the hook
31.4K
views, more than all 5 reels put together (28.3K)
A moving background behind a frozen me, then a clean explainer. It also got the most shares of anything I posted (34), so people were sending it to friends.
LESSON 02
Give people something they can use
9.7%
engagement rate, my best, plus the most comments and profile visits
A day out planned by one prompt, ending on a list of real places. 40 comments, 326 profile visits, and the only post anyone reposted.
LESSON 03
Show the product doing the work
22
comments, the most of any reel, plus the most saves of all seven (6)
Lecture notes in, practice quiz out, answers explained, all on screen. It won the program’s Best Educational Video award.
LESSON 04
Put the product at the reveal, not the pitch
43.1%
made it past the hook. My best-held reel, and the most new follows (5)
A fit-check series you watch to the end for the last look. And the last look is “Styled with Copilot.”
LESSON 05
Ask for a tap, not a like
143
sticker taps, 42% of every tap across my 10 stories
The notebook-packing story asked people to do something instead of watch something, and hit a 22.1% engagement rate.
LESSON 06
Judges and the algorithm are different audiences
73.5%
skipped the swag reel. My weakest hook.
The same reel won the program’s Most Creative Content award. Both are true: the idea won the room, and the opening lost the feed.
It wasn’t all content. I worked the tabling events on campus and ran the stories around them: the prep, the invite, then the pop-ups.
4
Tabling events
On-campus activations, both semesters
500+
App downloads
Program tracking
The booth, told on Stories
PREP · Fall ’25
Packing “Speak Your Mind” notebooks
1,161 reached · 143 sticker taps · 22.1% engagement
INVITE · Fall ’25
Stop by our booth on Library Walk
1,143 reached · 28 sticker taps · 6.8% engagement
POP-UP · Spring ’26 · UCSD Stories
You Got Mail — free Pop Up Bagels
1,580 reached · 16 sticker taps · 1.7% engagement
POP-UP · Spring ’26 · UCSD Stories
You Got Mail — free In-N-Out
1,169 reached · 21 sticker taps · 2.6% engagement
The two pop-ups went on UCSD’s shared campus Story, which only UCSD students can post to. That’s a bigger audience than my own account, which is why their reach is highest.
The two awards went to my posts, judged across the whole program. The #1 ranking belongs to our UC San Diego team of three, and the program totals cover every ambassador in the country. I keep them apart so nothing looks bigger than it was.
In-feed impressions · Fall ’25
1,140 ahead of #2 · the UC San Diego team of three
In-feed engagement · Fall ’25
37 ahead of #2 · the UC San Diego team of three
The whole program, Fall 2025
Every ambassador at 50+ universities, added together
10,181
Total Downloads
717
In-Feed Posts
16,080
QR Code Scans
190
Events Hosted
10,306
Event Attendance
935,090
Total Impressions
28,705
Total Engagement
Post and story numbers are exported from Instagram Insights. Downloads and tabling come from the program’s own tracking.
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