(1)Campus fits & street interviews
Put real UCSD students and their fits on TREND’s feed every week, so the account feels like campus, not a brand.
Week 8 Fits
Reel · Campus Culture series (300K views across the series)
01 · Overview
(1)Turns out people just want to see their own campus.
Reels, Stories and fashion-show promo for TREND, UCSD’s student-run fashion magazine.
My partI made Reels, ran our Stories around weekly student spotlights and style polls, and helped get people to the annual fashion show.
- Role
- Marketing & content team (volunteer)
- For
- TREND Magazine, UCSD
- Timeline
- Sep 2024 – Jun 2026
- Platforms
- Instagram Reels + Stories, the fashion show
- Tools
- Instagram Insights
- Team
- TREND’s marketing & content team
trendatucsdView on Instagram
19 reels533K+ views7 carousels
TREND Magazine
UCSD’s student-run fashion magazine.
Me: marketing & content team, Sep 2024 – Jun 2026.
Two years on TREND’s marketing team, as a volunteer! I made the reels, built our Stories around weekly student spotlights and style polls, and helped get people to the fashion show. The reels alone did 533K views :)
Post Card
From AndyMarketing & Content TeamTo TREND
533K+
Reel views
18K+
Likes
9K+
Saves
19
Reels
Reel numbers are series totals from Instagram across all 19 reels, rounded. Per-reel numbers didn’t survive, so this page compares series, never single reels.
02 · The Content
The feed, grouped by what it promoted
19 reels and 10 graphics from TREND’s feed while I was on the team. The reels are mine; the graphics ran alongside them, and several credit other photographers, so they’re here for context. Tap any piece to swap it onto the big player, or open it full screen. The shoot has its own magazine.
Start here · three picks, pinned up
By campaign · 19 reels and 10 graphics, grouped by what they promoted
(2)Sun God
Ride the biggest weekend of the year: the outfit prep the night before, then what everyone actually wore.
The Night Before Sun God
Reel · Interviews, BTS & Aesthetic series (42K views across the series)
(3)Halloween
The one week everyone dresses up on purpose, so we went out and asked about it.
Halloween Costume Interviews
Reel · Campus Culture series (300K views across the series)
(4)Events & the fashion show
Get people to TREND’s own events: count down to the fashion show, tease the games, recap the launch party, post the weekly lineup.
Fashion Show Countdown
Reel · Trend-Based series (124K views across the series)
(5)TRENDing…
A running spotlight on the small things people were wearing around campus that week.
1/10TRENDing: Fur
TRENDing · 10 slides
(6)Closet stories
The stories behind the clothes: pieces people love, upcycle, or got handed down.
The Threads of Us
Reel · Interviews, BTS & Aesthetic series (42K views across the series)
(7)Shoots & behind the scenes
The magazine side of TREND: what happens behind our shoots, and the moodier edits that come out of them.
In The Mood
Reel · Promotional & Events series (67K views across the series)
03 · Results
What the reels actually did
Sort the four series by whatever you care about, click one to watch it, see which series punched above its weight, then open up the only two posts with full Insights. Spoiler: the series with the most views isn’t the one people saved most.
3.1 · Series explorer
Views: Every play across the series, repeats included. Average across the four series: 133K.
Dashed line = average · click a series to open it · ↑↓ to move
Vol. 01 · 6 reels
Campus Culture
Now playing: Week 8 Fits
Views300K#1 of 4
Views per reel50K#1 of 4
Likes9.1K#1 of 4
Like rate3.0%#4 of 4
Saves4.7K#1 of 4
Save rate1.6%#4 of 4
Shares2.3K#1 of 4
Why it works: Everyone watches to see if they or their friends made it in. Real students in spots you walk past every day makes it feel like campus, not an ad, so people send it straight to whoever’s in it.
3.2 · Effort vs return
Four series, 19 reels. Which ones did more than their share of the work? Switch the metric and the order changes.
Grey bar = the series’ share of the 19 reels. Coloured bar = its share of all 533K views. Sorted by who punched furthest above their weight.
Vol. 01Campus Culture
1.8×
Vol. 02Trend-Based
1.1×
Vol. 03Promotional & Events
0.6×
Vol. 04Interviews, BTS & Aesthetic
0.3×
× = share of views ÷ share of reels. Above 1× means the series did more than its share of the work.
3.3 · Inside a post
Reels only ever came with series totals. Two posts came with everything: the TRENDing carousels on fur and on bag charms, three weeks apart. Same series, same format, very different lives. Spin the slides, then read the Insights.
TRENDing: Bag Charms · 10 slides
01 / 10Bag Charms · 1/10drag · tap a slide
483likes22comments33shares21saves
Reach
4,425
accounts reached
50.6% followers
49.4% non-followers
Impressions · 6,642
Engagement
511
accounts engaged · 559 interactions
90.9% followers · 9.1% non-followers
Profile activity
158
profile visits1
link taps1
followsSource: Instagram Insights screenshots from @trendatucsd, saved Dec 2024. Matched to the posts by their timestamps.
3.4 · What worked
(1)
People want to see their own campus
56%
of all views came from Campus Culture, just 6 of the 19 reels
Fit checks and interviews with real UCSD students, in places people walk past every day. Nothing else came close.
(2)
Fits get sent to friends
2.3K
shares on Campus Culture, more than the other three series put together (1.6K)
A share means someone thought of one specific person. Seeing your friend in a TREND reel does that better than anything.
(3)
Smaller audience, bigger fans
2.1%
save rate on Interviews, BTS & Aesthetic, the best of the four, and the best like rate too (4.5%)
The fewest views of any series, but the people who found it kept it. That’s the audience that shows up to the next shoot.
(4)
Event promos stay in the room
0.6%
share rate on Promotional & Events, the lowest of the four
Promos are made for people who are already coming, and the numbers look like it: they didn’t travel far past them. The big reach had to come from the other series.
(5)
Useful gets shared, pretty gets liked
33 vs 0
shares on TRENDing: Bag Charms vs TRENDing: Fur, 3 weeks apart, same series and format (saves 21 vs 5)
Fur coats are something to look at. Bag charms are something you can copy by Friday. People forward the one they can use.
(6)
A good carousel is recruitment
49.4%
of Bag Charms’ 4,425 accounts reached didn’t follow TREND yet (2,186 people). Explore sent 216; Fur got 4 from Explore
It also drove 158 profile visits, about 3× Fur’s. When a post travels, it brings people back to the account.
3.5 · Off the feed
Not everything was reels. I built TREND’s Instagram Stories strategy and helped promote the annual fashion show, which is where all of this ends up: people in the room, in the clothes.
+30%digital engagement once our Stories ran on weekly student spotlights, style polls and behind-the-scenes!
Post Card
From AndyInstagram StoriesTo TREND
+40%more people at the annual fashion show, from digital flyers, social teasers and campus partners.
Post Card
From AndyFashion show campaignTo TREND
both from my resume, self-reported ↑ no export behind these on this site
The fashion show
scroll for all 37 →
Reel numbers are series totals from Instagram, rounded (300K means about 300,000). There’s no per-reel breakdown, so everything here compares series, never single reels.
What this shows
- Reels and graphics made in TREND’s own black-and-white voice
- Fashion-show promo carried across Reels and Stories
- Series compared against each other to find what the audience came back for
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