(1)
Stakes beat set-ups
+70%
more likes on Sun God than my personal average (156)
I didn’t have to explain why a tiny camera matters. In a crowd where I nearly lost my phone it was obvious, and nothing I could have staged would have shown it better.
Campus Creator Program
Insta360 · GO Ultra · Campus Creator
I almost lost my phone at Sun God.
The camera on my shirt got the shot.
Six short videos for Insta360’s campus program, made the same way each time: find a moment students already have (a fit check, a study session, a festival), and let the camera be how it got filmed. Five went on my account, one on @ucsdcenters.
My partI shot and edited six GO Ultra videos: five for my own account, one for @ucsdcenters.
- Role
- Student content creator
- For
- Insta360 campus creator program
- Timeline
- Mar – May 2026
- Platforms
- Instagram: my account + @ucsdcenters
- Tools
- GO Ultra · CapCut
- Team
- Solo
4K · 2160×3840 · straight off the GO UltraSun God Festival · May 2, 2026
01 / 09Arrivaldrag to spin · tap a photo
02 · The work
Six videos, one tiny camera
Two ways to look through it. Pick one.
Take the GO Ultra apart and scroll the reels on its screen.
- 1 Detach the camera
- 2 Flip the screen open
- 3 Scroll the reels
03Results
What six reels actually did
Sort the videos by whatever you care about, click one to watch it, then read what the numbers taught me. Spoiler: the post with the most likes started the least conversation.
3.1Video explorer
Likes: Public like count on the post. Average here: 180.5.
Number on the left = rank out of all 6 videos · dashed line = average · — = not reported · click a row to open it · ↑↓ to move
My account · #2 by likes
Sun God Festival 2026 — GO Ultra in the Crowd
“Sun God ft. GO Ultra. (I almost lost my phone.)”
Likes264#2 of 6
Comments12#3 of 5
Talk rate4.5%#4 of 5
The idea: Lead with what actually happened: I almost lost my phone, and the camera on my shirt kept rolling. The camera’s job: Small enough to wear into a festival crowd.
3.2What worked
(2)
Borrowed audiences are big, and quiet
305
likes on This week at UCEN, the most of the six, but 1 comment
The events roundup on @ucsdcenters got the most likes and almost no comments. People who follow a student union like the weekly post and keep scrolling. Reach and conversation are different jobs.
(3)
Ask something, get answers
13.2%
talk rate on Café study, the highest of the six
Opening on a question people could answer (“Couldn't studying be done anywhere?”) got more comments per like than asking for comments at the end of the outfit check did.
(4)
Every reel beat the last one
22→264
likes, from my first GO Ultra reel to my fifth
Five videos on my own account between March and May, and the like count went up every time. Some of that is my account growing and some is me getting better with the camera; likes can’t split the two.
3.3What the numbers can’t say
6/6
videos with public likes
5/6
with a comment count
0/6
with views, reach or saves
Insights for these posts were never exported, so this page ranks on what anyone can see on the posts themselves. Likes favour big accounts; that’s why the talk rate is here, and why I read the @ucsdcenters result as reach, not resonance.
What this shows
- Each video paired with how it was shot: on a wall, worn, or set down with the screen in hand
- Posted on a personal account and an institutional one
- An honest line on what likes can and can’t tell you
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